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GatheringXXX October

The group chat, in real life

Run clubs, retreats, phone-free nights. Why people are paying to be in the same room again.

By Bobby Berk, founder of Camena Collective

Friends raising glasses around the outdoor table

Everyone has a group chat that keeps talking about getting together. Most of them never do. That is starting to change.

The reset to real

Eventbrite's 2026 Social Study calls it the "Reset to Real." Among 18 to 35 year olds, 79 percent plan to go to more events this year. Among Gen Z, 46 percent are limiting their screen time, and 74 percent say in-person experiences matter more than digital ones.

The same report found that nearly a quarter of 18 to 29 year olds feel lonely. People are not short on contacts. They are short on rooms where they actually see each other.

Run clubs, phone pouches, and the new third place

Running is the clearest example. Strava's 2025 Year in Sport found that running clubs grew three and a half times in a single year, Time Out reports. In a lot of cities the Saturday run has become the new happy hour, and for plenty of people, the new dating app.

The format matters as much as the activity. Eventbrite reports that phone-free experiences are up 567 percent globally. And 58 percent of young adults say they prefer events where socializing is not the main focus: somewhere to do something together and let the conversation happen around it.

“It's not antisocial, it's a different kind of social.”
Eventbrite Social Study

Retreats grow up

Wellness travel is moving the same way. The Global Wellness Institute reports that wellness tourism grew 13.8 percent from 2023 to 2024, and projects 9.1 percent annual growth through 2029. Its latest monitor lists analog and digital detox travel among the retreat formats on the rise.

And it is not only wellness groups. Run clubs host retreats now. So do book clubs, art collectives, supper clubs and founders' circles. The group that meets every Tuesday wants to see what happens with a whole weekend.

What we are building

Camena Collective exists for exactly this. We are creating places where a group can put the phones down and actually be together: a long table, a fire pit, a morning practice on the lawn, an afternoon with nothing on the schedule.

Every estate is booked whole, for you and your guests only. No other groups, no strangers at the pool, no one walking through. That privacy is not a luxury add-on. It is what makes it feel safe to show up as yourself.

Safe to be together again

A lot of us lost that feeling during Covid. Gathering became something to manage: who else will be there, how many, how close. Some of that caution never fully left. A space that holds only your people gives it back. You know everyone in the room, because everyone in the room is yours.

That is when the real connection happens. Conversations run long. People laugh more. The friend who usually leaves early stays up by the fire.

The estates

Casa Tierra sleeps up to 18, with an 1,800 square foot event deck over the canyon. Casa Mallorca sleeps up to 24, with a movement studio that opens onto the great lawn and a dedicated spa building. Both have a sauna and cold plunge, and a private chef if you want one. Book both, a mile apart, for up to 42.

Bring the run club. Bring the book club, the art group, the friends who keep saying "we should all go somewhere." Plan a retreat, or send us your dates.

Questions
Why are in-person events growing?

Surveys like Eventbrite's 2026 Social Study find young adults limiting screen time and planning to go to more in-person events, with phone-free events rising sharply.

Can a run club or book club book a retreat at Camena Collective?

Yes. Any group can book a full estate: Casa Tierra for up to 18 guests, Casa Mallorca for up to 24, or both for up to 42.

Are the estates private?

Yes. Every estate is booked whole, for you and your guests only. No other groups are on the property during your stay.

A grove of your own

Come see it for yourself.

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